5 Creative Ways to Use Personal Branding Photography on Your Website and Social Media

August 14, 2023

back to blog


Hey there! Ready to take your online game to the next level? Let's talk personal branding photography – your secret weapon for leaving a lasting mark in the digital world. In a landscape where first impressions matter, having a collection of memorable photos that capture your essence is the name of the game. Whether you're a business owner, a creative guru, or just someone aiming to add a personal touch to their digital presence, personal branding photography is your secret weapon.

Now, let's dive into five smart strategies to make the most of your personal branding photography on your website and social media platforms:

branding session small business owners working together

1. Website Banner and About Page

Imagine your website as your online home, and your personal branding photograph is the warm welcome mat. Your website's banner is prime real estate for making a captivating first impression. And don't overlook your "About Me" page – it's your personal canvas. Scatter it with snapshots that tell your journey, show behind-the-scenes charm, and bring your personality to life. Make it more than just words on a screen – make it a visual story.

2. LinkedIn: More than Just a Headshot

Your LinkedIn profile picture isn't just a formality – it's your introduction to the professional world. Opt for a personal branding photograph that aligns with your brand's spirit. Whether it's a confident power pose or a friendly smile, make it resonate with your industry and audience. Remember, your photo speaks before you do.

branding session entrepreneur
branding session small business owners
personal branding photographer headshot

3. Putting a Face on Social Media

Embrace the power of putting your face front and center. Social media is all about connection, and showing your face brings a human touch to your brand. Share glimpses of your day, flashes of inspiration, and moments that define you. It's the most engaging way to introduce yourself and build relationships with your audience.

4. Signature Look: Your Visual Calling Card

Think of your personal branding photograph as your brand's visual signature. Create a distinctive look that represents your essence. It could be your outfit, a setting, or a pose that's uniquely you. By consistently incorporating this look into your photos, you're carving a place in your audience's memory.

5. Visual Stories: Testimonials and Collaborations

Testimonials don't have to be all text – go visual! Capture those genuine smiles and handshakes when clients and collaborators sing your praises. It adds an authentic touch to your brand's credibility. When you collaborate with other creatives, share candid snapshots of your creative escapades. It's a great way to showcase your collaborative brilliance.

branding session small business owners working
branding session small business coworkers
branding session small business working

Let Your Story Shine

Remember, personal branding photography isn't just about images; it's about storytelling. Your photos should be a reflection of your values, spirit, and what your brand stands for. Pose confidently, capture those candid moments, and let your personal branding photographs weave your digital narrative.

With these five innovative tactics in your toolkit, you're ready to infuse your website and social media platforms with a dose of authenticity. Let your personality shine through, and watch as your audience connects with the real you. It's your time to stand out, make waves, and create a lasting impact – all thanks to the art of personal branding photography!

Download my free Brand Identity Quick-Start Guide with 5 things small businesses can do to attract more clients.


Jenny Sessoms is a professional people photographer with a BFA in photography from RIT in New York. She has over 20 years of experience and has won awards and been published on billboards, in magazines and online. She offers photoshoots that are relaxed and stress-free for everyone. She services the Northern Virginia area including Ashburn, Leesburg, Chantilly, Middleburg, Fairfax and more.

share this post:

Facebook Copy-color Created with Sketch.
Instagram-color Created with Sketch.


I’m a Loudoun County, Virginia photographer for families, newborns, and businesses. I’m dedicated to listening, to making a difference, and to reminding people that their story is important.

I'm Jenny Sessoms.