Imagine the impact of having scroll-stopping brand photos for your business. It's a game-changer! Lifestyle brand photos not only give you a powerful online presence but also create a deep and meaningful connection with your clients. Your brand photos become the bridge that connects your audience to your story, values, and offerings, leaving a lasting impression that sets you apart from the competition. If you’re overwhelmed by the thought of doing a brand photoshoot for your business, don’t worry, here are some great tips to help you prepare:
Tip 1: Get to Know Your Brand Identity
While it's not essential to have a complete brand identity before your photoshoot, having a clear understanding will work wonders. This way, your photos will truly capture your brand essence and give your visuals a cohesive look. Think about your ideal client, brand personality, messaging, and brand colors. I send each of my clients a worksheet to help you determine what your brand is, who your ideal client is, and the image and voice you want to portray.
Tip 2: Collect Inspiration
It's time to get inspired! Start collecting photos and other visual goodies that resonate with your desired vibe, mood, and storytelling style. Pinterest is a treasure trove for finding inspiration. Create boards and organize them with folders like mood/vibe, colors, outfits, props, poses, and locations. And, don't forget to check out Instagram accounts you love and save them for reference. This vision board will help you and your photographer be on the same page.
Tip 3: Consider Where You'll Use Your Brand Photos
Think about all the places where you'll be showing off your brand photos. Take a look at your website and note which photos need an upgrade, and any new spots where you can add more visuals to create a captivating brand presence.
And don't forget about social media! Your brand photos are pure gold when it comes to grabbing attention on platforms like Instagram, Facebook, and LinkedIn. Sprinkle those images throughout your social media posts, and watch as your engagement soars and your follower count grows.
But wait, there's more! Your brand photos are not just limited to the digital world. TThink business cards, brochures, flyers, and even billboards. When your potential customers see those cohesive and eye-catching visuals everywhere they go, it creates an unforgettable brand impression. And let's be honest, a jaw-dropping brand photo can turn heads, stop people in their tracks, and make them want to learn more about your business.
Let’s Sum it All Up
So, get creative and maximize the potential of your brand photos. They're not just images; they're powerful tools that can help you attract more clients, create a memorable brand experience, and leave a lasting impact on your audience across both the digital and physical realms.
Download my free Brand Identity Quick-Start Guide with 5 things small businesses can do to attract more clients.
Jenny Sessoms is a professional people photographer with a BFA in photography from RIT in New York. She has over 20 years of experience and has won awards and been published on billboards, in magazines and online. She offers photoshoots that are relaxed and stress-free for everyone. She services the Northern Virginia area including Ashburn, Leesburg, Chantilly, Middleburg, Fairfax and more.