During a recent branding photoshoot for Floor Coverings International, I had the opportunity to work with Dan Lyman and his son, Andrew. Their goal was to replace generic stock photos with personalized business photos that truly reflect their unique approach and dedication to clients.
Capturing the Perfect Setting with Personalized Business Photos
For this branding photoshoot, we rented a house with beautiful floors, ensuring an ideal setting without disrupting any of their current clients. This allowed us to stage a realistic and engaging environment for the shoot. We started with a simulated client consultation, featuring two extras, to showcase their personalized approach to customer service.
Next, we moved outside to capture their innovative mobile showroom. This setup is a cornerstone of their business model. It enables clients to see flooring samples in the comfort of their own homes. We highlighted this unique selling point in the personalized business photos, showcasing the convenience and personalized service they offer.
Creating a New Visual Narrative
The personalized business photos will be used across various platforms, including their website and social media channels. Floor Coverings International now has a robust gallery of personalized content, including consultation shots, mobile showroom photos, working images, and headshots. These images will help them connect with potential clients. They showcase the real people behind the firm and the quality service they provide.
If you’re a business owner looking to create a visual narrative that resonates with your audience, let’s connect! Whether you need headshots, action shots, or a complete branding overhaul, I’m here to help. I’ll tell your story in the most authentic and engaging way possible. Reach out today, and let’s make your vision a reality.
