Rebrand with Confidence

February 5, 2024

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Branding

Ready to rebrand with confidence? The day after our session, Stacey’s message made my heart swell: “My heart is so full… I’m excited to see what you captured.” And upon seeing her sneak peek images:

“I love these! I literally have tears! Thank you so much!!!!!”

Let’s dive into the transformative power of a diverse portfolio, especially when launching a rebrand. I recently worked with Stacey, an incredible business coach who’s all about empowering women to reach their full potential. Stacey was on a mission to revamp her brand, shifting from “sweet” to images that scream confidence, empowerment, and sophistication.

We started with a solid plan. I created a brand strategy document that served as our guide for the entire shoot. Picture this: six outfits, two hairstyles, and an endless supply of laughter and creativity. With my trusty hair and makeup artist and an on-site stylist/assistant by my side, we were an unstoppable team.

While Stacey was getting her glam on, my assistant and I got busy with her vision board. Stacey had provided us with some clippings that really spoke to her new vibe. This vision board wasn’t just for the shoot; it’s a key part of her process and a feature she’s excited to share at her upcoming retreat.

Our day was filled with fun, laughter, and genuine connection. It’s amazing how much you can learn about someone when you’re capturing their essence through a lens. Stacey was over the moon with how the day went, and we’re already brainstorming future collaborations.

But here’s the kicker: the variety in our shoot – from angles, poses, to crops – wasn’t just for fun. It’s strategic. This variety ensures Stacey’s new brand is visually rich, versatile, and perfectly aligned with her message of empowerment and sophistication. Whether it’s for her website, social media, or promotional materials for her retreat, every image tells a part of her story.

This is what it’s all about – capturing not just images, but the essence of a brand and its evolution. For anyone thinking about a rebrand, remember: a variety of shots can breathe new life into your brand, making it resonate more deeply with your audience. Are you ready to rebrand with confidence? Let’s make your rebrand not just a change, but a powerful statement of who you are and what you stand for.

Ready to see more? Click Here for Loudoun Market’s Branding Session

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I’m a Loudoun County, Virginia photographer for businesses, entrepreneurs, professionals and families. I’m dedicated to listening, to making a difference, and to reminding people that their story is important.

I'm Jenny Sessoms.

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