Building Connections in Brand Photography

July 1, 2024

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Breastfeeding Lactation Specialist Branding Photography

A Recent Shoot with Amy Tanzillo


I recently had the pleasure of working with Amy Tanzillo, a dedicated lactation specialist and the founder of Thrive Breastfeeding. Amy provides personalized, in-home breastfeeding support to help new and expectant mothers navigate the often challenging journey of breastfeeding. Above all, our goal for the photoshoot was to create a library of images that reflects Amy’s high-end yet accessible brand. Furthermore, we aimed to showcase her warm and supportive approach. The key to this project was highlighting the connections in brand photography that make Amy’s service stand out.

Setting the Scene Calm and Comfort

Our shoot took place in my studio, designed to exude the calm, clean, and airy aesthetic that mirrors her brand. We started with shots that captured Amy in action, offering one-on-one support to a client with her new baby. Using a light and fresh color palette, we emphasized the serene and comforting environment that Amy creates for her clients. Additionally, I created an office for Amy to work at the desk and on her laptop while I captured her in action. Also, we had space in the studio for personal images to let Amy’s personality shine.

The Importance of Connections in Brand Photography

One of the highlights of the shoot was capturing the genuine connections Amy builds with her clients. We focused on creating images that show Amy’s passion and ability to connect, which are at the heart of her business. From the reassuring smiles to the attentive listening, every shot aimed to reflect the supportive and personalized care that Thrive Breastfeeding is known for. The images from this shoot will be used across various platforms, including Instagram, Facebook, Amy’s website, and newsletters. Whether it’s a close-up of Amy offering guidance or a candid moment of mother and baby bonding, each image tells a part of Amy’s story. These images highlight the importance of connections in brand photography, showcasing the personal touch that differentiates Amy’s service.

Let’s Work Together

If you’re looking to highlight your unique approach and connect with your audience on a deeper level, professional branding photography can make all the difference. Let’s work together to create a visual narrative that speaks to your clients and sets you apart from the competition. Reach out today to schedule your session and let’s capture the heart of your business!

Learn more about my serivces


Jenny Sessoms is a professional people photographer with a BFA in photography from RIT in New York. She has over 20 years of experience and has won awards and been published on billboards, in magazines and online. Jenny offers photoshoots that are relaxed and stress-free for everyone. Services available in the Northern Virginia area including Ashburn, Leesburg, Chantilly, Middleburg, Fairfax and more.