A Joyful Brand Photoshoot Journey

April 1, 2024

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Professional Brand Photo Education

Have you ever felt the frustration of needing professional photos but never having the time to take them? That was the reality for Joy Engstrom, a public school administrator and university adjunct professor. Joy, like many busy professionals, simply hadn’t prioritized getting high-quality headshots and lifestyle images. This lack of visuals was a roadblock to building her brand and attracting new clients. This is where a brand photoshoot journey comes in!

Combining Professional & Personal

Joy’s brand photoshoot aimed to capture a specific essence: upscale professionalism that still felt relatable and authentically Joy. To achieve this, we incorporated a variety of elements. Michelle, my amazing wardrobe stylist, curated three stunning outfits – professional, business casual, and a touch more relaxed – all featuring shades of purple and teal, reflecting Joy’s brand colors.  We also ensured to include Joy’s vibrant purple hair and her tattoos, a vital part of her unique self.

Studio Setting & Strategic Props

The photoshoot took place within the controlled environment of a photo studio.  Within the studio, we created a staged workspace complete with a desk, computer, tablet, and phone – subtle props that visually hinted at Joy’s expertise.  These props, along with Joy’s natural confidence, helped showcase her as a thought leader and a specialist in her field.

The Power of Strong Visuals in a Brand Photoshoot Journey

The resulting photos will be a game-changer for Joy’s brand.  She can now utilize these images across numerous platforms – Instagram stories and feed, Facebook posts, her website, and even digital products and speaking engagements.  These professional, yet relatable visuals will not only establish Joy’s credibility but also allow her to connect with her target audience, particularly those in educational settings.

Ready to Take Your Brand to the Next Level?

Does your brand story lack the power of impactful visuals?  Let’s chat!  I can help you bridge the gap between where you are and where you want to be, creating a brand image that resonates with your ideal clients.

Learn more about my serivces


Jenny Sessoms is a professional people photographer with a BFA in photography from RIT in New York. She has over 20 years of experience and has won awards and been published on billboards, in magazines and online. Jenny offers photoshoots that are relaxed and stress-free for everyone. Services available in the Northern Virginia area including Ashburn, Leesburg, Chantilly, Middleburg, Fairfax and more.