Politician Branding Photography

February 19, 2024

back to blog


Politician branding photography is not my norm, but I had the fantastic opportunity to work with Henry, who ran for the Treasurer of Loudoun County, Virginia. Spoiler alert – he won! Henry approached me to create branding photos for his campaign.  Let me tell you, it was an experience filled with both inspiration and a dash of humor.

We decided to meet in Leesburg, right near the iconic courthouse. Our goal was to capture images that resonated with the heart and soul of Loudoun County. Incorporating town landmarks wasn’t just about the aesthetics; it was about rooting Henry’s campaign in the community he was set to serve. And honestly, there’s something special about having those recognizable backdrops that speak directly to the locals.

Now, Henry had this great idea to have photos of him engaging with the public. However, we hit a little snag – no arrangements were made in advance to have people ready for these shots. So, what did we do? We got creative!

Authentic Branding Photography

Approaching people on the spot turned out to be both fun and, at times, downright hilarious. Imagine walking up to complete strangers, explaining you’re running for office, and asking if they’d like to be part of your campaign materials right then and there. At first, the reactions were a mix, as you can imagine. That being said, it added an authentic touch to the photos that pre-arranged groups just couldn’t match.

This session with Henry was not just about taking photos; it was about capturing the essence of his connection to the community and his vision for Loudoun County. It was about storytelling through imagery. Each photograph was a piece of the narrative Henry wanted to share with his future constituents.

Reflecting on the day, it’s clear that the best branding photography sessions are those that embrace spontaneity and authenticity. It’s about creating a visual story that’s as real and engaging as the person it’s about.

Are you thinking about branding photos for your next venture?

For anyone considering a branding session, whether for a political campaign like this politician branding photography session or your business, remember: authenticity wins. And sometimes, the most memorable moments come from the unplanned adventures along the way. Let’s tell your story together, capturing the genuine moments that make you stand out.

Learn more about my serivces


Jenny Sessoms is a professional people photographer with a BFA in photography from RIT in New York. She has over 20 years of experience and has won awards and been published on billboards, in magazines and online. Jenny offers photoshoots that are relaxed and stress-free for everyone. Services available in the Northern Virginia area including Ashburn, Leesburg, Chantilly, Middleburg, Fairfax and more.