brand strategy
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a strategic perspective
I look at how those pieces work together, where they are sending mixed signals, and which changes are actually worth making.
how it works
a real example
Maison XI
Maison XI is a good example of how I approach a brand beyond a single deliverable. The project brought together naming, visual identity, website design, photography, video, and launch strategy so every piece supported the same direction.
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Wondering what I would see in your brand?
If your business is strong but the brand feels pieced together, outdated, or harder to explain than it should be, I’d be happy to take a look and talk through where you are headed.