A luxury home brand
built from the ground up.

MAISON XI

case study

brand / photography / video / web / social / launch

Classic Homes was launching a new luxury division with no existing identity, imagery or marketing system. I built the brand around the experience they wanted clients to have, from the first conversation through final home delivery.

THE OPPORTUNITY

A blank canvas. 
A bold vision.

Initial consultation

Drawing the home

01

02

03

04

05

Material selections

Construction

Final home delivery

Instead of just photographing homes, I put the client inside every phase of the story.

Make the customer journey visible.

THE STRATEGY

Maison means home in French. XI brings a sense of exclusivity and intention. Where most companies stop at 10, Maison XI goes the extra mile.

THE BRAND

More than a name.
A story to build on.

THE Original idea

the final brand

Described what they did.
Didn't tell the bigger story.

A logo based on a story that they can grow with.

The video brings the Maison XI story to life, from initial conversations to final home delivery. A behind the scenes look at the people, the process and the experience.

Take a look at the video →

THE STORY in MOTION

A closer look.

  • Logo & brand identity
  • Photography
  • Promotional video
  • Website design
  • Social media templates

from brand idea to brand in the world.

The same visual story now carries through every part of the brand.

If you're creating or repositioning a design driven business, I'd love to talk about how we can make the story behind it visible.

Building something on your own?

LET'S TALK