When Elizabeth Skordinski, known as the Countess of Shopping, booked an influencer branding photoshoot, I knew it would be a powerful experience. As a top 1% Amazon influencer and a leader in the GLP-1 weight loss space, she’s built a thriving community. After losing 103 pounds, she needed fresh branding photos to reflect her transformation. These images would update her website, enhance her social media, and prepare her for upcoming media opportunities.
A Thoughtful Approach to Her Influencer Branding Photoshoot
To create a cohesive look, I designed a comprehensive style guide and strategy. Her signature pinks are a core part of her brand, so I refreshed them while keeping her recognizable aesthetic. I also secured a bright, airy kitchen location. It was the perfect space for content that aligned with her brand’s lifestyle focus.
From the first few shots, Elizabeth teared up twice seeing the images on my camera. Her reaction was incredibly moving. She couldn’t believe how far she had come, and she loved how the photos captured her confidence. By the end of the session, she was already excited for our next shoot.
Capturing Her Transformation
Throughout the influencer branding photoshoot, Elizabeth brought energy, warmth, and authenticity. Despite her media success—including features on Oprah and Good Morning America—she remains humble and focused on serving her community. Unlike others in her space, she doesn’t sell courses or programs. Instead, she offers free content and fosters a supportive community of “Countesses” and “Counts.”
Her confidence radiated in every shot. From polished headshots to full-length images highlighting her transformation, we ensured she had everything needed to showcase her brand’s evolution. These photos will help her continue growing her platform while staying true to the authenticity her audience loves.
Ready to Book Your Own Branding Session?
If you’re an influencer, entrepreneur, or business owner looking for a branding shoot that reflects your growth, let’s make it happen. Whether you need photos for media features, social content, or a website refresh, I’ll help you create images that work for you. Let’s plan your session today.
